Dentsu Aegis Network needed to master the vital rhythm of marketing performance of several clients. The “Heartbeat” dashboard concept answered their business questions with statistics and modern visual analytics techniques - unlocking the full potential of five common Tableau features. This framework was successfully applied to retailer data from different industries, from eyewear to groceries. Ingrid Pino and Lisette Hagenaars, from Dentsu Aegis Network Netherlands, will share the learnings from the “Heartbeat” dashboard; a practical tool to understand the effect of each media KPI on the others. We will explore how visualising data in Tableau can make it easier to interpret complex marketing and data analysis concepts.

Session Speakers: 
Ingrid Pino
Lisette Hagenaars
Session Type: 
Breakout Session
Session Track: 
General
Session Level: 
Intermediate