In data we trust - and yet there are many companies big and small that took data-driven decisions to their graves. Business Intelligence has been an eye opener, but where it should allow companies to fly, BI simply makes them run into the same brick walls, only now with their eyes wide open. Is it BI that is not all we were promised, or is it our understanding of BI that remains lacking? Is BI truly a do-or-die decision? And if yes, how can we "do" BI right and live to die another day?

Session Speakers: 
Heidi Kalbe
Session Type: 
Breakout Session
Session Track: 
Enablement & Adoption